The planned product launch and promotional tour of Radical Lift Energy Shots will sweep the country over a 1 year period.  Each city will require a 3-day stay.

Radical Lift Energy has access to various television, radio and media outlets.  In addition to the designated press days, we will also encourage long lead promotion and will provide promotional "giveaways" for local television and radio stations.  The Radical Lift Energy Shot promotional tour will have several press releases covering topics such as the high strength of our product, the general concept and design of our packaging and our charitable goals.  A strong relentless campaign will undoubtedly get us the attention in all forms of media (print, television, radio, internet, etc) and results will begin almost immediately.  In addition to feature stories, we can deliver regular column items, mentions of Radical Lift Energy Shots at events, etc.

We will develop promotions geared toward each individual media classification and literally create as much buzz as possible about the product.  We will also research local events that are scheduled in the major markets and establish a Radical Lift Energy presence at each venue.  We will maximize any and all appropriate cross-promotional opportunities that are available.  We will explore diverse marketing and promotional-opportunities from country fairs to mall openings to movie premieres and concerts.